Most new business people and entrepreneurs focus heavily on advertising their products and in turn, selling them to make money but very little attention is given to branding strategies and developing the brand name of their business which is a very big mistake. Branding is not done with the immediate goal of selling your products. Branding is done with a long term goal of selling your products even when there is no advertising present because your goal at this point with the advertising is to make people know, remember, recognize and appreciate your brand. Your goal with branding should be to tell people how to feel when they are around your brand.
Logo, brand and feel
Consider yourself having a very tired, stressful day and while walking down the street, you see a familiar brand of coffee at a coffee store. It might be an expensive brand in comparison with the coffee that I no doubt already available at your office for free and waiting for you but something about having this brand of expensive coffee is likely to convince you that you will feel relaxed and less tired once you have had it. When you walk in to a Starbucks for example, the atmosphere will instantly make you feel less stressed. A good majority of the customers that walk in to Starbucks on a daily basis and spend five to ten times the price it would cost them to have a coffee at work do not do so for the coffee itself, they do so because of the way that Starbucks, the store, the coffee and the overall experience makes them feel. This is because Starbucks had a pr agency in Sydney that created a campaign that made you feel that way. You need to have a nice, simple eye catching logo that people will recognize and when they do, you need to make them feel a certain way.
There are many examples that we can look at. People spending excessive amounts of money on a Louis Vuitton bag, people spending everything that have to buy an iPhone when there are other brands that do the exact same things for a fraction of the cost. It would be a good idea to speak to a few pr agencies that can help you to develop your brand.Even if you have a small business that you run from a room in your home, it is still vital that you have a good solid brand because one day when you move out of your home, you will be able to have a successful business and people will line up to buy your products.