Jun
2017

How To Select An Office Space To Rent?

 

You need to choose wisely if you’re thinking of renting new office space. You have to find a space that is within your budget and provides sufficient space for your employees. It should also be located in a good area. You have to consider many factors before you choose a space.

We’ll first talk about the importance of location for a small office rental at https://www.quikspaces.com/. You have to ask yourself whether your clients and employees are able to reach the office easily. Make sure that the office is located close to public transportation and freeways. Then there are services in the surrounding area that you should take into concern. Make sure there are coffee shops and restaurants nearby so that your employees don’t have to go far to find what they want. Other services are gyms, banks and gathering spaces. You should be able to afford the office space. Make sure to come up with a budget for the whole thing so you will not suffer in the future. You should be able to come up with the rent every month.

 Consider hidden costs for the property such as maintenance, parking etc. and whether you are able to pay for 3 months in advance for the space. Consider the prices of similar shared office space and office rentals in the area. You have to always compare 4 or 5 options so you can find what best suits your requirements now. The size of the office space is also important in addition to location and price. You have to consider the number of employees you have right now when you make the decision about the size. You will need to further consider if you’re thinking of expanding it and adding more employees. Think about where you can meet the clients, where employees can have their lunch and how much space is needed to operate the business.

Think about other things the building should have such as reliable shared office for rent internet connection, telephone connections and postal services. You can do a speed test to make sure that you’re getting a good service from the ISP. You should also look at the style of the office space. Aesthetics come second to functionality but you have to think about what kind of a first impression you’re giving to your clients. Consider whether you will be able to customize the office without having to pay a lot. Think about the layout of the office and how your employees will work within the space. Check whether you have enough parking spaces nearby. The length of the lease term is also another important factor.

Jun
2017

Giving Your Brand A Personality

Most new business people and entrepreneurs focus heavily on advertising their products and in turn, selling them to make money but very little attention is given to branding strategies and developing the brand name of their business which is a very big mistake. Branding is not done with the immediate goal of selling your products. Branding is done with a long term goal of selling your products even when there is no advertising present because your goal at this point with the advertising is to make people know, remember, recognize and appreciate your brand. Your goal with branding should be to tell people how to feel when they are around your brand.

Logo, brand and feel

Consider yourself having a very tired, stressful day and while walking down the street, you see a familiar brand of coffee at a coffee store. It might be an expensive brand in comparison with the coffee that I no doubt already available at your office for free and waiting for you but something about having this brand of expensive coffee is likely to convince you that you will feel relaxed and less tired once you have had it. When you walk in to a Starbucks for example, the atmosphere will instantly make you feel less stressed. A good majority of the customers that walk in to Starbucks on a daily basis and spend five to ten times the price it would cost them to have a coffee at work do not do so for the coffee itself, they do so because of the way that Starbucks, the store, the coffee and the overall experience makes them feel. This is because Starbucks had a pr agency in Sydney that created a campaign that made you feel that way. You need to have a nice, simple eye catching logo that people will recognize and when they do, you need to make them feel a certain way.

There are many examples that we can look at. People spending excessive amounts of money on a Louis Vuitton bag, people spending everything that have to buy an iPhone when there are other brands that do the exact same things for a fraction of the cost. It would be a good idea to speak to a few pr agencies that can help you to develop your brand.Even if you have a small business that you run from a room in your home, it is still vital that you have a good solid brand because one day when you move out of your home, you will be able to have a successful business and people will line up to buy your products.